National Event Management’s Strategy For Better Event Operations

There were thousands of attendees, hundreds of exhibitors, and one big challenge: managing the communication efficiently. National Event Management needed to handle client communications without missing a beat.

About National Event Management

National Event Management is a leading event organizer in North America, hosting large-scale events that attract tens of thousands of attendees. Businesses depend on these events to showcase their products and services to a broad audience. However, managing client communications efficiently was challenging for National Event Management due to the high volume of exhibitors and sponsors. They needed an easy solution to improve communication, reduce response times, and improve their overall event experience.

Project Challenges

  • National Event Management had difficulty efficiently handling client and partner communications. 
  • With a high volume of exhibitors and sponsors, they relied on multiple communication channels, making it challenging to keep track of conversations. 
  • The lack of a smooth system led to delays, miscommunication, and increased workload for their team. They needed a solution that could simplify communication and improve response times.
  • The most significant pain point was the absence of a unified platform for direct messaging. Conversations were scattered across emails, calls, and other tools, creating confusion and inefficiencies. 
  • Managing relationships and providing timely support became a major challenge without a clear view of client interactions.

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Main Pain Points

Handling communication was difficult.
No unified messaging platform.
Timely support was a challenge.

Solutions Provided by HelloSend

  • HelloSend made client communication easier by integrating a direct messaging system within the existing CRM. 
  • This provided all messages were logged in one central place, eliminating scattered conversations and improving response times. 
  • This system made tracking and managing client interactions more organized and efficient.
  • The biggest challenge was smoothly integrating HelloSend into their communication workflows without disrupting ongoing client interactions. 
  • Every client message was recorded and easily accessible within the CRM, improving visibility and tracking.

Results & Impact

  • With HelloSend's integration, National Event Management successfully simplified client communication, making interactions smoother and more efficient.
  • ‍Response times significantly improved, allowing their team to address client needs faster. 
  • Additionally, having all messages in one central platform enhanced visibility across the organization, reducing miscommunication and confusion. 
  • As a result, client satisfaction increased, and event operations became more organized and efficient. 
  • The improved communication system lets the team manage exhibitor and sponsor relationships more effectively, ensuring seamless coordination for future events.

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