Sign In

1. Visit business.facebook.com and choose your business from the drop-down menu.

Step 1: Open Facebook Business Manager

1. Business Portfolios: Select Business Portfolios and click the Visit settings button.

Step 2: Select the Account

1. Accounts Section: In the settings menu, locate and click on the “Accounts” option in the left sidebar.
2. Select WhatsApp Accounts: Choose “WhatsApp Accounts” from the list of available accounts.

Step 3: Choose Your WhatsApp Account

1. Select Your Account: Click to view the list of WhatsApp Business Accounts linked to your business.

Step 4: Go to WhatsApp Manager

1. WhatsApp Manager: Under the Summary tab, click WhatsApp Manager

1. Manage Templates: In the Account tools section, select Manage Templates.
2. You can view all of your current message templates.

Step 5: Create a Message Template.

1. Category: Select a category for your template. Hover over the template types for more information about each.
2. Name: Enter a name for your template. Allowed characters include lowercase letters, numbers, and underscores, with a 512-character limit.

'Tip: Template names can be used internally to organize templates, such as "Thanksgiving_1," "Thanksgiving_2," or "delivery_status_update."'

1. Language: Choose the language for your message template.

1. Select Marketing and click the Next button

Step 6: Design your Message Template.

1. Text: Add a title with up to 60 characters. You can include one variable (e.g., customer name, order number).
2. Media: Add an image, video, document, or location.
3. None: Choose this if no header is needed.‍

1. Enter the message text in the selected language.
2. Use formatting options like bold, italics, strikethrough, monospace, emojis, and variables.
3. Variables must be formatted as {{1}}, sequentially numbered (e.g., {{1}}, {{2}}, {{3}}).

1. "Hi {{1}}, this Thanksgiving, enjoy exclusive discounts on top electronics! Get up to {{2}}% off on {{3}}. Offer valid until {{4}}. Grab your deal now: {{5}}."

1. Add a short line of text (smaller, grey font).

1. Call to Action: Add a phone number or website link (supports static/dynamic URLs with “https”).
2. Quick Reply: Add up to three buttons for instant customer responses.

1. "Hi! Did we help you with your issue?"
   ✔️ Yes | ❌ No

Step 7: Authentication Templates:

1. Code Delivery: Choose Auto-fill or Copy Code for how customers receive the code.
   1. With Auto-fill, you can enable zero-tap for automatic code delivery.

1. Advanced Settings: Set a custom validity period for your authentication message. If not specified, WhatsApp defaults to 30 days.

Step 8: Submit the template for review.

1. Submit for Review: After creating your template, click Submit to send it for review.

Common Reasons for Template Rejection

1. Typos or grammatical errors: in the message.
2. Incorrect variable formatting: (e.g., missing/mismatched curly braces {{1}} or non-sequential numbering).
3. Use of special characters: in variables (#, $, %, etc.).
4. The message template includes content that breaches WhatsApp’s Commerce and WhatsApp Business.
5. Potentially abusive or threatening content.
6. Unrelated data collection in surveys.
7. Template contains too many variable parameters relative to the message length. You need to decrease the number of variable parameters or increase the message length.

Additional Guidelines

1. Ensure the selected language matches the content (no mixed languages).in the message.
2. Use a valid test format when sending tests.
3. The Call to Action (CTA) link must belong to the business.
4. Use clear template names (e.g., "Thanksgiving_1" instead of "template_018").
5. Provide message examples, especially for media templates, to ensure approval.

Business-initiated conversation messaging limits