Grabbing a customer’s attention in a world packed with choices isn’t easy.

So, how can companies create their mark? Sending the right text messages to your audience through SMS, MMS, or WhatsApp can really boost customer engagement, loyalty, and sales. This is where customized text messages come into the play! If you're looking to make your campaign stronger, you're in the right place!

This blog will walk you through the best tips to send customized text messages to a targeted audience. Continue reading!

Why Customized Text Messaging Matters

Picture this: you receive a message that seems tailor-made just for you—how refreshing is that? Personalized messages truly stand out and grab attention. People are significantly more likely to take part when material directly addresses their wants. This is why personalized SMS truly transforms the game:

• Improved Engagement

Research shows that personalized SMS marketing can increase engagement by up to 75%. When people get messages that feel tailored to them, they’re happier and more likely to make a purchase.

• Boost in Open Rates

SMS open rates can reach an impressive 98%.  And with personalized messages, this number only grows. Customizing messages based on user preferences or behaviors makes people more likely to read them and take action.

• Higher Conversions 

The result of higher engagement and open rates? Better conversions. Businesses who send personalized SMS messages notice a 27% growth in conversion rates. It's critical to adapt your words to your target audience, whether you're pushing a sale or boosting website visits.

• Higher Customer Loyalty

Sending customized SMS helps foster a deeper connection with your audience. As time passes, this encourages loyalty and repeat business. In fact, 44% of clients are more likely to grow into repeat customers if an organization provides tailored SMS.

Tips for Sending Customized Text Messages

Now that we’ve shown why tailored messages matter, let’s see how to make them work even better. Here are some simple tips for sending personalized SMS messages to your audience:

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Tip 1: Segment Your Audience

The initial step in personalizing SMS messages is knowing your audience. Sending a generic message to everyone is unlikely to provide great results. Instead, segment your audience on key factors such as:

• Demographics: Age, location, gender, etc.
• Behavior: What products have they purchased? What pages have they visited on your website?
• Preferences: Frequency of messages, preferred content type, etc.

Break your audience into smaller groups so you can create SMS marketing campaigns that really connect with each one. This way, your messages will be more relevant and exciting for them!

Tip 2: Use Dynamic Fields

Ever received a text message that addresses you by name? That’s the power of dynamic fields. Break your audience into smaller groups. This helps you create SMS marketing campaigns that connect better with each group. When you do this, your messages become more relevant and exciting for everyone!

Examples of personalized message examples:

• “Hi [First Name], don’t miss out on our exclusive offer just for you!”
• “Hey [First Name]! We saw you looking at [Product]. How about we give you a 10% discount to help you decide?”

Dynamic fields make your custom SMS messages more engaging and tailored to each recipient’s unique profile.

Tip 3: Time Your Messages

Timing is super important. Sending a personalized SMS at the wrong time won't get you the response you want, even if you write it perfectly. Check out when your audience is most active. Getting to know their habits helps you figure out the best time to send your messages.

For example:

• Morning messages: Great for time-sensitive promotions or reminders.
• Afternoon/Evening messages: Perfect for leisure-related offers or event updates.

Sending a personalized SMS at the right time boosts the chances that people will read it and act on it.

Tip 4: Craft Relevant Content

Nobody likes unnecessary spam, particularly when it is a text message. Your tailored text messages must contain important information that is directly relevant to the recipient's requirements. Always ask yourself:

• Is this personalized message providing value?
• Does it address a specific interest or behavior of the recipient?

Examples of relevant content:

• Promotional Offers: “Get 20% off your next purchase, just for being a loyal customer!”
• Event Reminders: “Your event is just 2 days away, [First Name]. Don’t forget to check-in!”
• Product Recommendations: “Since you just bought something, we think you’ll really like these new items!”

Tip 5: Strong Call-to-Action (CTA)

A great customized text message has a clear and appealing call to action. Make your CTA clear about your audience's next action by encouraging them to tap a link, use a coupon code, or visit your store!

Here are some effective CTAs:

• Shop Now
• Claim Your Discount
• RSVP Today
• Reply YES to Confirm

The CTA is the final push that drives the recipient from interest to action. Make sure it’s direct and engaging.

Hellosend: Best Messaging Platform for SMS/MMS/WhatsApp

To send personalized SMS messages, you need the right platform to get it done. That’s where Hellosend comes in. It is a great messaging platform that lets you reach your audience through SMS, MMS, and WhatsApp. 

Hellosend offers automation, segmentation, and analytics to help you easily create and send personalized SMS campaigns. These features allow you to connect with people in a meaningful way.

Why Hellosend is the Best

Here’s why businesses opt for Hellosend for their customized SMS marketing:

• Automation: Easily set up automated message flows for new customer onboarding, promotions, or event reminders.
• Audience Segmentation: Hellosend offers powerful tools to help you segment your audience based on behavior, preferences, and demographics, enabling you to send personalized messages with precision.
• Analytics: Measure the success of your campaigns with detailed analytics that track open rates, click-through rates, and conversions. This helps you optimize your future messages for even better results.
• Compliance: Hellosend ensures your SMS campaigns comply with global messaging regulations, so you don’t have to worry about penalties or deliverability issues.

Conclusion

In summary, personalized text messages can really change your marketing game by increasing engagement, open rates, conversions, and customer loyalty. To get the most out of your customized SMS campaigns, it’s important to segment your audience, use dynamic fields, time your messages well, and create relevant, valuable content with a strong call-to-action. 

Want a great platform for your personalized messaging strategy? Hellosend is the way to go! With automation, segmentation, and robust analytics, Hellosend ensures that your business can send custom SMS and WhatsApp messages that truly resonate with your audience.

Book a demo now!

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