Text Message Marketing [Definition, Tips, & More]

Text message marketing is effective for customer communication and message spread in a short time. Consequently, SMS marketing is highly effective with 98% of messages being opened and most of them being read within the first 3 minutes.

The number of people who read the text is impressive; within 90 seconds after they receive it, most of them reply to the message. Moreover, many SMS marketing tools are available also on the market to ease your work.

So, no matter if you work in an online business, are selling groceries or are providing digital services, you can reach customers through the aid of a text SMS marketing.

Let’s begin!

Definition Of Text Message Marketing

Text message marketing, or short message service marketing (SMS marketing), is a type of direct marketing in which messages that can be commercial, informative, or even transactional are sent from an organisation to its customers. 

It harnesses the expanse of SMS or MMS to communicate with target markets, notify clients or fans of new information and call them to acts of purchase, reservations, or show attendance.

04 Types Of SMS Marketing Messages

1. Promotional SMS

• The others are for advertising purposes, that is, to pass on information about a particular product on sale or any other form of cut-price deal.
• They are created to grab attention and prompt instant response, which is useful when running time-sensitive campaigns.

Example

• Flat 50% off! Shop your favourites today. Offer valid till midnight.
  This is a brief message focusing on the offer. All necessary information is provided, and the customer is immediately urged to act.

2. Transactional SMS

• The other method for utilising SMS is transactional SMS, which is usually used in instances of customers' transactions where they are provided with updates, confirmation, or further details.
• These messages are informative and quite frequently computerised to guarantee that the flow of communication is smooth.
  

Example:

• Order number 12345 has been shipped.
  This message confirms the status of the customer's order and provides a link to track it by clicking on it, which is a bonus to the client experience.
  

Also, check this for sending SMS with Affordable messaging solutions.

3. Personalised Messages

• Company-specific messages may target a customer's specific behaviour or event.
• They contribute to customers' feelings that they are essential, making them stick to a given business.

Example:

• Hi Ananya, the product you have saved on your wishlist is available again. Grab it now.
  This message employs the customer's name and preferences; hence, it is more personalised than those that can encourage people to purchase, leading to higher conversions.

4. Feedback And Surveys

• Receiving and survey messages also assist business people in obtaining customers' views on their products or services.
• Such messages may contain simple questions or links to more elaborate questionnaires.

Example

• How was your experience?

This message is simple. It suggests an immediate response and demonstrates that the brand is interested in the customer, thus increasing satisfaction and quality of service.

Text Message Marketing For Small Business

For small businesses, SMS is particularly appealing as this kind of promotion does not have to cost a lot and can generate a lot of interest among target consumers. 

Because they can use these mainstream operating systems which are free or almost free, they can communicate with their local public and foster good ties. Moreover if you search on the interne you will find many tools available - free text message marketing for small business.

1) Promote Local Offers

When launching a new product or starting any endeavor, send a text alert to the local customers, offering them a special offer or a discount that makes them visit the store.

2) Send Appointment Reminders

Let the customers get updates on their time, schedule, appointments, and any bookings they may have. Include links or details about the meeting so they can reschedule if necessary and at their convenience.

3) Maintain A Personal Touch With Customised Messages

Sending people birthday or anniversary texts as a form of recognition makes them feel special and part of the company. To improve working relationships even more, share what is happening in the local community. 

To understand it better, you can also check this: Send customised text messages effectively.

Top 4 Text Message Marketing Strategies

To make your SMS campaigns successful, follow these proven tips:

1) Keep It Short And Engaging

Banner space is typically used with short messages because of its size and the fact that text messaging is limited to 160 characters only. Write messages in simple and short language to capturreaders' attention and pass your message. This strategy will works for many text message marketing platforms.

2) Use Personalisation

This implies addressing customers by name or sending messages that may be fully personalised to match the customer's key characteristics. Another advantage of the personalisation approach is increased interest in content and the development of trust.

3) Timing Matters

Timing makes things easy because people receive messages and take action at the right time. However, ensure the video has a clear call to action of what you want your audience to do next.

4) Track And Optimise Campaigns

Make sure that you track the results of your campaigns by measuring the results that they display. Record and track values such as open rates, click-through rates, and conversions to improve future campaigns.

How To Get Started In SMS Marketing?

Follow these steps to launch your SMS marketing campaigns effectively:

1) Select A Secure SMS Platform

Consider solutions like HelloSend, which are infantry-friendly but expensive. Check that the respective platform you consider enables features such as automation, analytics, etc., as well as interaction with the tools you use.

2) Build A Subscriber List

Ensure that your audience subscribes to your messages to comply with legal requirements. Do this with a bonus, such as others getting 10% off the amount they deposit on the website.

3) Select A Good SMS Marketing Platform

One of the easy-to-use and comparatively inexpensive tools is HelloSend, It provides amazing features that will help you business to grow more effectively and efficiently.

How To Develop An SMS Marketing Campaign?

Here's a simple process to launch your SMS marketing campaign:

• Define Campaign Objectives
  Determine the kind of message, whether you want to increase sales, remind customers something, or just get their feedback.
• Select an SMS Platform
  HelloSend is one of the best examples of digital campaign platforms that can be customised to automate, including pre-set templates and analytics data.
• Create a Compelling Message
  The site should use shorter, catchier content and concentrate on the CTA.

Try HelloSend: Your Ultimate Text Messaging Solution

It is one of the best CRM Messaging tool and text message marketing solutions in the sphere of different business and customer communication. 

Additionally, it provides a friendly user interface and text message marketing software and text message marketing service to help customize communications and automate business operations. 

HelloSend is the best tool for hassle-free promotions or customer support, always getting the best message results.

• Streamlined Communication: All messages received through WhatsApp, SMS, and email should be centralized to better communicate with customers.
• Enhanced Engagement: Connect better with your audience by sending messages at the right time and to the right person.
• Efficient Automation: Tip 1-Reduce the amount of time you spend here by using features such as chatbots, message templates & auto workflows.

Top Features

• WhatsApp Marketing: Design individual-based campaigns, perform marketing, and communicate with clients directly via WhatsApp.
• SMS Marketing: Broadcast customized messages and monitor the delivery of your peace-oriented campaigns to targeted phone numbers.
• Multi-Channel Support: Communicate with customers often across many different means to avoid interrupting communication.

Conclusion

Text message marketing is one of the most effective solutions for companies today. It boasts very high open rates, is cheap, and is easy to use.

It should be in any organization's strategic marketing tool kit, especially in e-commerce, fast-moving consumer goods, electronics, and digital service industries.

Begin with a specific good portal, write customised and focused messages, and analyse what can help the campaign. HelloSend and the strategies outlined above are your weapons of choice to maximise your SMS marketing.

Don't wait! Start using text message marketing today and enjoy this tool's impact on your business. Try HelloSend Now!