8 Best Omnichannel Platform For Business In 2025

2025 is the year of new technologies. So, using just one or two channels to reach customers isn't enough. Your customers expect fast, consistent service no matter where they are: email, SMS, social media, or apps. 

That's why businesses now turn to an omnichannel platform to keep everything connected and deliver a smooth experience at every step.

Companies with strong omnichannel strategies see a 9.5% year-over-year increase in annual revenue. Customers are more likely to buy, return, and stay loyal when their experience feels connected across every channel.

In this blog, you will learn about the top 8 best omnichannel platforms to help you grow your business to the next level.

Let's begin now!

What Makes Omnichannel Platforms a Must-Have for 2025?

Businesses must adapt to remain competitive. Adding an omnichannel platform to your business is no longer optional but essential.

The following are the reasons:-

1) Rising Customer Expectations

Customers now demand personalized experiences across all touchpoints. They expect to interact with brands effortlessly, whether online, in-store, or via mobile apps. Failing to meet these expectations can lead to customer dissatisfaction and loss.​

2) Tech Evolution Impact

Advancements in technology, particularly in artificial intelligence (AI) and automation, have revolutionized customer engagement. AI enables businesses to analyze vast amounts of data, predict customer behaviour, and provide tailored experiences, enhancing overall satisfaction.​

3) Boost Customer Retention

An effective omnichannel platform provides consistent and engaging interactions, fostering customer loyalty. By providing a unified experience, businesses can increase retention rates and build long-term relationships with their clientele.​ It also improve customer relation.

4) Save Time And Money

Combining various channels into a single omnichannel platform streamlines operations, reducing sameness and operational costs. Automating routine tasks frees up resources, allowing businesses to focus on strategic initiatives.​

5) Scale With Ease

As businesses grow, an omnichannel platform offers the flexibility to scale operations. It supports expansion into new markets and channels without compromising the quality of customer interactions.​

Top Omnichannel Platforms To Consider In 2025

Choosing the right omnichannel platforms is necessary for providing exceptional customer experiences.

Here are eight top platforms to consider:-

Platform 1: HelloSend

Overview

HelloSend is an all-in-one solution designed to smooth business communications. It is recognized as one of the best omnichannel marketing platforms and SMS text tools on the market and offers a cost-effective solution suitable for various business needs. 

With its user-friendly dashboard, HelloSend facilitates smooth and fast SMS texting, ensuring instant customer reach. 

Its capability to send customized messages and quick updates allows businesses to engage customers at the perfect moment, boosting response rates and loyalty.​

Key Features

1. Text Automation: Schedule and send automated SMS messages for reminders, updates, and promotions.​
   
   
2. Personalized SMS Campaigns: Craft messages tailored to individual customer needs, enhancing engagement.​
   
   
3. Customized Templates: Use customizable templates to maintain consistency and professionalism in communications.​
   
   
4. Unified Inbox: Manage all customer interactions from a single interface, ensuring no message goes unnoticed.​
   
   
5. Holistic Insights: Utilize SMS and CRM data to view and analyze campaign performance.​

Integration

HelloSend integrates easily with top CRM providers like Pipedrive, Zoho CRM, and Microsoft Teams. 

This integration eliminates the need to switch between different tools, as HelloSend operates within your CRM, complementing any workflow you create.​ 

Click here to learn more about HelloSend integration.

Pricing:-

• Monthly: $25 per user/month (minimum 3 users)​
• Yearly: $15 per user/month (minimum 3 users)​

Explore HelloSend Pricing Plans

Best For:-

Businesses seeking an affordable and efficient SMS communication solution that integrates easily with existing CRM systems.​

Platform 2: Salesforce Marketing Cloud

Overview

Salesforce Marketing Cloud is a comprehensive omnichannel marketing platform that empowers businesses to deliver personalized customer journeys across various channels. It offers tools for email, social media, mobile, and web marketing, all integrated into a single platform.​

Pricing

Salesforce offers customized pricing based on business needs and scale. It's advisable to contact their sales team for detailed information.​

Platform 3: Klaviyo

Overview

Klaviyo is a powerful omnichannel communication platform designed for e-commerce businesses. It enables brands to create personalized marketing campaigns through email and SMS, leveraging data-driven insights.​

Pricing

Klaviyo offers a tiered pricing model based on the number of contacts and messages sent. A free tier is available for businesses with up to 250 contacts.​

Platform 4: Zendesk

Overview

Zendesk is a renowned omnichannel customer experience platform that provides tools for customer support, sales, and engagement. It integrates various communication channels into a unified interface, including email, chat, and social media.​

Pricing

Zendesk offers multiple pricing plans, starting from $49 per agent/month. Detailed pricing information is available on their website.​

Platform 5: Omnisend

Overview:

Omnisend is an omnichannel messaging platform tailored for e-commerce businesses. It combines email, SMS, and social media marketing to create cohesive and automated customer communication strategies.​

Pricing

Omnisend provides a free plan with basic features, while premium plans start at $16 per month, scaling with the number of contacts and features required.​

Platform 6: ActiveCampaign

Overview

ActiveCampaign is a versatile omnichannel platform that offers email marketing, automation, and CRM tools. It enables businesses to create personalized customer experiences across various channels.​

Pricing

ActiveCampaign's pricing begins at $9 per month for the Lite plan

Platform 7: Sprinklr

Overview

‍Sprinklr is a powerful omnichannel ecommerce management platform that connects marketing, advertising, customer care, and research into a single AI-driven platform. It is ideal for large enterprises managing high volumes of interactions across social, digital, and messaging channels.

Pricing

‍Sprinklr offers custom pricing based on business size and solution scope. You’ll need to contact their sales team to get a tailored quote.

Platform 8: Marketo

Overview‍

Marketo, by Adobe, is a data-driven omnichannel ecommerce platform focused on B2B and B2C marketing automation. It offers tools for lead management, email marketing, consumer targeting, and analytics.

Pricing‍

Pricing is not publicly listed. Adobe provides custom pricing based on user requirements, business goals, and enterprise size.

How To Choose The Right Omnichannel Platform For Your Business

1) Evaluate Your Needs

Start by clearly understanding your business goals and customer behaviour. Are you looking to increase engagement, simplify communication, or unify customer data? 

Knowing what you expect from an omnichannel platform helps you narrow your choices to tools that match your objectives.

2) Consider Key Features

Look for core features like automation, real-time analytics, AI personalization, and multi-channel integrations. 

Provide the platform that supports your primary communication channels, such as email, SMS, chat, and social media, and offers ease of use. If you aim for a bold omnichannel communication platform, features like live chat and chatbot support are must-haves.

3) Match Your Budget

Don't overspend on features you won't use. Compare different plans, hidden costs, user minimums, and whether the platform offers a free trial. 

If you're a startup or small business, focus on SMS marketing platforms that provide affordable, scalable solutions without sacrificing performance.

4) Assess Platform Scalability

Your platform should grow as your business expands. Check whether it can support more users, more extensive campaigns, and new integrations over time. 

The best bold omnichannel customer experience platform will allow easy scaling with minimal setup changes.

5) Think Long-Term Growth

Look for providers that constantly update their platform to adapt to market trends. Platforms integrating AI, machine learning, and data-driven decision-making will keep you ahead. 

Your bold omnichannel marketing platform should evolve with your business, not slow it down.

Final Words

The need for consistent, connected, and customer-first experiences continues to rise. In 2025, the right omnichannel platform will keep you in the game and help you lead it. 

Whether you’re a fast-scaling e-commerce business, a digital marketing agency, or an enterprise-level brand, these platforms combine multiple channels, customer data, and intelligent automation into one powerful tool.

Every platform on this list offers something unique for your marketing strategy, from budget-friendly tools like HelloSend. Evaluate your needs, set a budget, think long-term, and make a decision that will scale with you. Contact us!

‍

FAQs

1) What is an omnichannel marketing platform?

It’s a tool that allows businesses to manage and consistently deliver marketing messages across email, SMS, social media, and more.

2) Why is omnichannel marketing important for businesses?

It helps create seamless customer experiences, boosts engagement, and improves customer loyalty.

3) How do I choose the best omnichannel platform for my business?

Understand your goals, compare features, review costs, and consider future scalability before choosing.

4) Can omnichannel platforms help improve customer retention?

Yes, consistent and personalized communication across channels builds trust and improves loyalty.

5) Are omnichannel platforms expensive for small businesses?

Not always, but many tools like HelloSend offer affordable plans ideal for small teams and startups.